What recommendations you give starbucks marketing manager


Discussion Post

YouTube Video: "Why Starbucks Failed In Australia".

• Using your new knowledge of emerging markets to discuss why you think Starbucks' initial entry into Australia failed. What recommendations would you give the Starbucks marketing manager?

• Should not assume that the reader is familiar with the terms you will be using. Definitions should be included as a part of the discussion and recommendations.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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