What reasons did Tim Horton's likely have, for wanting to expand outside of Canada? How did Tim Horton's fare in their expansion plans?
Based on your research, is there always a calculated method of making expansion decisions?
From your research on this case, do you believe there a way to measure success for global expansion? What metrics for success would you define?
Based on your research, what were the obstacles Tim Horton's faced when expanding, as a result of being within the food and beverage industry?