You are getting ready to launch a new lawn-care business that offers mowing, fertilizing, weeding, and other services.
The lawn surrounding a nearby shopping center looks as if it could use better care, so you target that business for your first unsolicited proposal. Respond to the following questions:
What questions will you need to answer before you can write a proposal to solve the reader's problem? Be as SPECIFIC as possible.
What customer benefits will you include in your proposal? Will you use a letter or memo format for your proposal? EXPLAIN your answer.