Assignment
Watch the video "The Kennedy Mystique" and answer the attached questions.
If you had heard the presidential debate on radio, which candidate would have "won"?
1. If you had viewed the presidential debate on TV, which candidate would have "won"?
2. List two major advances in media technology that benefited JFK.
3. What is a "Hail Mary" in this trade?
4. For what purpose did Kennedy hire Jac Lowe?
5. What public relations event changed the way Americans view the Whitehouse?
6. What in JFK's background helped him to be so media savvy? (List two, please.)
7. What in Mrs. Kennedy's background helped her to be media savvy?
8. Based on the Code of Ethics of the Society for Professional Journalists, what two ethical issues should be considered relative to JFK and the media reporting on his presidency?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.