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What psychological factor influence matias purchase decision


Problem: Matias owns a 2024 Mazda Miata. They purchased the Miata because it reminds them of the Aston Martin sports car the fictional character James Bond drives in the legendary "007" film series. From the time they first test-drove the Miata, it made Matias feel suave and debonair like the British secret agent. The fact that the Miata makes Matias feel suave and debonair like James Bond most closely represents which psychological factor influenced Matias's purchase decision? Needs and motives Self-concept Attitudes Learned responses. Need Assignment Help?

 

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