Discussion Post: Marketing Management Reflection
Marketing management
Chapter 12: Integrated Marketing Communications and Media Choices
Learning Objectives:
Understand the key issues associated with the three media decisions.
Acquire an appreciation of the strengths and weaknesses of each advertising medium.
Know the various non-advertising components of integrated marketing communication.
Understand the evaluation of the advertising media's effectiveness.
Chapter 13: Social Media
Learning Objectives:
Understand social media.
Understand social networks.
Understand the return on investment, key performance indicators, and Web analytics associated with social media.
Reflection and Discussion - 600 words
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Discuss the types of coupons you have used and those you have rarely used. What prompted you to use these types of coupons? Do coupons provide real benefits, or are they merely sales and promotion gimmicks?
Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?
Homework
Activity: Create a press kit that will be sent to customers and the media announcing a new product launch.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.