Read the case study and answer the questions
Case Study - Superbrands case studies: Kellogg's Corn Flakes Originally published in Consumer Superbrands Volume IV, May 2001.
Questions for Class Discussion
1. What prompted Will Kellogg to launch some marketing programs?
2. What are some examples of PR and Promotional activities in the early years?
3. How would you define the value of the Kellogg's Brand? How do they differentiate themselves from the competition?
4. What have they done since this article was written in terms of marketing mix and staying relevant to the current market? (You will have to do some research online.)