What promotion strategy would you recommend and why


Problem

Read the article "A Retail Center Facing Change:Using Data to Determine Marketing Strategy" by Kristen L. Walker, Mary T. Curren, and Tina Kiesler and answer these three questions:

• Who should Plaza del Valle target and why?
• What product positioning strategy would you recommend and why?
• What promotion strategy would you recommend and why?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What promotion strategy would you recommend and why
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