Problem
What products/services do you use because of their differentiation? (You buy them because they are awesome, even though they are more expensive). What causes you to have strong feelings about this product/service?
What products/services do you use because they are cheap? What is your choice reasoning?
Reflecting on yourexperience as a consumer, how would the product differentiation company retain you as a customer and how would the cost advantage company retain you as a customer? What difference in customer retention strategies do you expect from the two organizations?