Assignment
1. Assess the motivations for going global. What would be the most important for a bank?
2. What products are likely to be more standardized across countries? Why? What products are least likely?
3. Pick a product like Cadillac or Sara Lee Deli products or service like Mr. Clean Performance Car Wash or a car and home insurance company that is offered in a limited number of countries. Assess the advantages of expanding to a more global presence.
4. For a particular product or service, such as Crest toothpaste or the Toyota Scion, how would you evaluate the countries that would represent the best prospects? Be specific. What information would you need, and how would you obtain it? Prioritize the criteria that would be useful in deciding which countries to enter.
5. For a brand such as Bank of America, Pantene, or Ford, how would you go about creating blockbuster global brand-building programs-for example, sponsorships, promotions, or advertising? How would you leverage those programs?
6. Select a company. How would you advise it to find an alliance partner to gain distribution into China? What advice would you give regarding the management of that alliance?
7. What is the advantage of a global brand team? What are the problems of using a team to devise and nm the global strategy?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.