Problem
Choose a food or beverage commercial in YouTube, include a link, and write a ten-minute speech that requires answering and explaining the following questions:
1. Describe the commercial:
2. What product or service is the commercial trying to sell?
3. What type of advertisement is it: brand, generic, or advocacy?
4. Where was the commercial set? Describe the setting(s).
5. Who was in the commercial? Describe the people in the commercial.
6. What happened in the commercial? Provide as much detail as you can.
7. Analyze the purpose of the commercial:
8. Who is the target audience of the commercial? Explain how you know.
9. What is the message of the TV commercial? In other words, what do the commercial's creators want the target audience to believe about the product?
10. Analyze the techniques the commercial's creators used:
11. What techniques do the commercial creators' use to convince us of their message. Explain how they help support the message.
12. Logos, pathos, or ethos: explain why.
13. How do the languages and images used in the selected advertisement create this emotional response and persuade viewers to buy or do something?
Other:
1. Why did you select this advertisement?
2. As a teenager, how does this advertisement appeal to you in comparison to how an adult may react to it?