Problem
Identify a brand monopoly (dog food) and answer the following questions.
A. What product or service does this company produce? Describe your experience using this product or service.
B. Based on your experience and research, what differentiates this product or service from other producers in its industry?
C. What trademark or copyright protections does this company have to protect it?
D. Why do you believe this company experiences brand loyalty?
E. Who do you believe is in this company's target market? Why?
F. What can this company's competitors do to increase their own market share in this industry?