Assignment:
Understanding consumer behavior is essential to the contemporary advertiser. Browse the websites listed below, keeping in mind what you learned about culture/subculture, social class reference groups family/household & opinion leaders. Identify & describe the major social influences that enable each organization to be successful in reaching its consumers.
Beechnut
Ben & Jerry's
CNN
Motorola
Music television
Oprah
PetsMart
Rollerblade
See's candies
Tower records
Xbox
What product characteristics encourage heavy advertising? Little advertising? Why?
Do people use quantitative or qualitative research to evaluate the movies? Explain.
What is the best method for allocating advertising funds for a real estate development? Why?