Homework
Learning Outcomes
• Demonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises
Case Study
Students are supposed to read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project' of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300 to 500 words each.
Task
i. What were the pros and cons of attempting to develop a refrigerator for India's rural poor?
ii. What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying?
iii. Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?
iv. Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
v. What other products might the lessons Godrej learned which chotukool apply to?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.