What problems might you encounter in marketing such a, Financial Management

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What problems might you encounter in marketing such a

Suppose that you are a certified contrarian and want to develop an ETF that will take advantage of going against the herd. There are several ways to do this. Which one would you choose and why? Assume your ETF will be rules based (i.e. not actively managed) Be as specific as possible. What problems might you encounter in marketing such a fund?

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