1. Evidence suggests that the biasing effects of an interview are more serious in a personal interview. There are several reasons: Personal interviews are longer, are more like social interactions, accentuate problems of prestige seeking, and social desirability, and the physical presence of the interviewer means there are many more nonverbal cues to which the respondent may react. Explain how to minimize biasing in a personal interview.
2. What problems might arise when using the test method of evaluating a new product?