1. Describe the following about Ducati
What products and services do they provide?
Who are their customers?
How big are they: some examples of size: revenues, number of employees, number of plants or dealers, etc.
Where do they do business (geographical reach)?
What problem or challenge do they have and what are they focusing on in addressing the challenge?
How can technology help?
B. Read section 9.1 on Solving Business Challenges at All Management Levels:
1. Describe how each of the functional areas on page 304 is conducted at Ducati.
2. Give one example of how IT can support each of these functional areas at Ducati.
C. Choose one of the following sections to explore in more detail based on your degree discipline or your interest: 9.2 Manufacturing and Transportation; 9.3 Sales and Marketing; 9.4 Accounting and Finance; 9.5 Human Resources
1. What did you find interesting?
D. What company is the subject for your Business Report and what problem can you help them address through the use of IT?