Problem:
Sometime in our lives we have dreamed of being an entrepreneur but due to various reasons we put in on the backburner. You have always had an idea for a unique product or service and suddenly there is a venture capitalist, who is willing to fund your idea if it appeals to him. Make up a memo in which you will:
1. Introduce the product/service concept
2. Describe the potential customer
3. Describe the marketing mix in detail:
a. Product
b. Price
c. Place
d. Promotion
4. What primary factors could affect the success or failure of this product?
(Please keep in mind, the memo is intended to "wow" the financier so that he is willing to finance your dream product)