What primary and secondary research factors would you use


1. Toyota has an expected return of 20%, and a variance of 0.015. Honda has an expected return of 20%, and a variance of 0.004. The covariance between Toyota and Honda is 0.08. Using these data, calculate the variance of a portfolio consisting of 50% Toyota and 50% Honda.

2. What primary and secondary research factors would you use in developing the media planning?

3. Toyota Corp.'s stock price has a variance of returns equal to 0.0295. Honda Corp.'s stock price has a variance of returns equal to 0.0495. The covariance between Toyota and Honda is 0.0315. What is the standard deviation of a portfolio consisting of 50% Toyota and 50% Honda?

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Financial Management: What primary and secondary research factors would you use
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