What pricing strategy is abc retail employing, Marketing Management

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What pricing strategy is abc retail employing

Question: ABC Retail, a large retail chain, drastically lowers the prices of essential items such as groceries and household goods in a specific region, intending to drive smaller competitors out of business. What pricing strategy is ABC Retail employing? Question options: Skimming pricing Penetration pricing Predatory pricing Premium pricing

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Marketing Management: What pricing strategy is abc retail employing

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Marketing Management: What pricing strategy is abc retail employing

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