What pricing strategy beats musics subscription streaming


Problem

Topic: Pricing Beats Streaming Music Service for India

Purpose: You will utilize insights about pricing decisions that you've learned in the course to determine the optimal pricing tactic(s).

Thread: In your course textbook, read about global pricing strategies in Chapter 11, pages 342-347. Also read the entrepreneurial spotlight about Beats Electronics and Beats Music (page 348). In your post, answer the following question:

What pricing strategy might Beats Music's subscription streaming service use to enter the enormous and swiftly developing market that is India? Support your recommended strategy.

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