Problem
GE has decided to introduce this brand rand of refrigerators by focusing on Middle Eastern and North Africa (MENA) Countries. MENA countries consist of Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen. You have graduated from university and have applied for a management marketing position in GE Appliance division. If CE Appliance division manager offers you the position, it will require you to function as "Country Manager' for one of the countries in middle east and North African (MENA) region. You have successfully gone through three interviews. Final decision to hire vou will depend on how effectively you respond to the questions provided in this document. Management wants to set the prices for its brands at MSRP $1,000 in eight countries and at MSRP of $4,000 in the rest of the countries based on economic environment and size of middle class in different countries in the region.
• What pricing objectives is management trying to achieve with these prices?