Assignment:
Business Principle in a Global Economy
Fall 2025 Company Choice Essay plus Bonus Video Presentation with Written Summary Option Assignment Instructions
Professor:
Special Notes: Please see Grammar, Spelling and Simple Writing Techniques section
When writing research or academic papers, it is common to use outside sources to inform your own ideas. However, it is critical that the necessary citations are provided to these outside references. Citation is important because it shows that you obtained information or ideas from another source, such as a textbook, website, or research article. By failing to cite, you are falsely portraying someone else's ideas as your own; this is considered plagiarism, which is a form of cheating.
Company Choice Essay plus Bonus Video Presentation Option Assignment
This semester, we will discuss the challenging context of international business, as well as the internal and external forces with which international firms must contend. To fully understand the unique issues international firms face requires close study of how a company within an industry addresses a particular problem. In this assignment, you will apply the concepts discussed in this course to a real-world example.
The requirement for this assignment is that you must select at least ONE United States (US) or international company within your industry choice (for example, if you are in the social media industry you must write about a social media company (ex: TikTok), not a company outside of this industry, for example, Nike) and write an essay where you will argue if your company of choice has succeeded or failed to expand internationally. Your analysis will show how the company initially formed, what problems it faced as it tried to grow and expand initially, some of the issues the company faced as it grew using at least two of the concepts from the class lecture topics we have talked about this semester (for example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your conclusion, what is the international outlook for the company's future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.) To help guide you through the writing process, I have included a very specific format for the assignment.
Format:
Papers will need to be submitted as a Microsoft Word document or Adobe .pdf document via the Turn-it-in Link on CANVAS. The paper must be between 4 - 5 pages, double-spaced, and use no higher than 12- point font and 1-inch margins.
Company Choice Essay plus Bonus Video Presentation Option Assignment: This assignment requires you to apply concepts studied in the course regarding a company of your choosing within the industry for which you signed up.
a. Company Choice Essay: For students who wish to complete just a traditional essay, follow this option. The industry essay requires you to apply concepts studied in the course regarding a company of your choosing within the industry for which you signed up (this means if you are in the social media industry you must write about a social media company, not a company outside of this industry, for example, Nike).
- The essay must be between 4 and 5 pages (not including your sources page), double-spaced, and use no higher than 12-point font and 1-inch margins. Your essay must be submitted as either a Microsoft Word document (.doc or .docx) or Adobe .pdf document.
b. Bonus: Video Presentation Option: For students who wish to create a bonus video presentation option need to follow these instructions.
This option allows you to create a minimum five (3) minute video presentation (PowerPoint, YouTube video, etc.) regarding a company of your choosing within the industry for which you signed up (this means if you are in the social media industry you must write about a social media company (ex: TikTok), not a company outside of this industry, for example, Nike). Students must attach at the end of their essay a YouTube link that allows the professor and the TA to watch your video.
For the paper, footnotes or endnotes are not required however, students must cite their sources using APA style citations.
Paper Outline:
You Must Use The Headings Below In Your Paper Or Written Summary And You Must Answer Each Question In The Heading!!!
Your essay and bonus presentation must address each of the specific set of questions laid out below. It must be divided into the following parts listed below. I am doing this to help students better organize their thoughts when putting their essays together. (Argument, Introduction, Problem, Implications, Analysis, Conclusion)
1. Argument: What is your paper's argument? Your argument paragraph (at least three to four well-thought out sentences) will answer the following question: Has your company of choice succeeded or failed to expand internationally? Need Assignment Help?
2. Introduction: Introduce the company - who/what are they and what do they do? What is its history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
3. Problem and Implications: What problem(s) did the business(es) face and what were the primary causes? What additional factors affected the situation? How did the business(es) work to solve the problem(s)? Were the business(es) successful in solving the problem(s)? Why or why not? What are the potential implications of the issues the companies faced? In other words, how did (or how will) the problem impact the business(es)?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or explain the situation? (At least two concepts from the class lectures topics)
5. Conclusion: What is the international outlook for the company's future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.)
6. References Page (One page in addition to your four to five (4 - 5) page essay writing requirement): List each of the sources you used to write your paper at the end of your paper.
This page does not count as a page of written text.
Sources:
You will need to use a wide variety of sources in this paper. You can use any of the following sources (sources are not necessarily limited to this list, but you should only use REPUTABLE sources): books, journal articles, news articles, and company websites. You should rely on a diversity of sources, and every claim you make in the paper should be cited. Sources MUST be properly cited throughout the paper using APA format. Please contact your TA if you need further assistance. The following websites provide guides to help students with writing techniques and styles and to help students properly cite their sources.