What pricing approach does hendertech appear to be using is, Operation Management

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What pricing approach does hendertech appear to be using is

Hendertech, a phamaceutical comany, has developed a clot-dissolving drug called BSB that will halt a heart attach in progress. BSB saves lives, and reduces damage to the heart itself. It is priced at $1,200 per dose. What pricing approach does Hendertech appear to be using? Is demand for this drug likely to be elastic? Why?

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