Review the following case study attached below and answer the following questions:
1) What price would you set for mezzanine seating if maximizing profit was Olivia's goal (your analysis includes only season ticket holders and excludes concessions)?
You must justify your answer which must include at a minimum elasticity estimates, demand curve, marginal cost and revenue, and breakeven for your selected ticket price.
Note: Only use the five ticket prices given.
2) Recalculate your pricing decision using ticket prices and concessions. What price would you set for mezzanine seating now?
3) What promotions would you offer specifically for season ticket holders
Attachment:- Assignments.rar