Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan and artwork.
Advertising
Internet marketing
Direct marketing
Sales promotion
Public relations
Homework Project: In the News . . .
These projects are intended to provide current material for class discussion and review.
To receive full credit for this requirement, each student should turn in an In the News . . . project .
As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.
These items should be accompanied by a 450-words report (use bullet points), explaining
· why and how the material is important and relevant to the course content; and
· what practical managerial implications the material has.