Public Relations
Compinies are GMC and FORD.
Search to find out what each of your companies has in the way of Public Relations. For example, google: Company Name Public Relations.
Have they won awards? Has there been crisis management? Maybe they have a separate website as Shell does with an entire business development program.
Write a brief paragraph with any links to describe what you've discovered. Think about how the company handled situations. Consider these questions:
Did they make the right choices or did they find out they should have responded differently in hindsight? What PR has brought them brand enhancement? What PR has tarnished their brand?