Efforts by a nonprofit organization to generate revenues from its own activities or programs may run into objections that they are inappropriate. In the Public mind, nonprofit institutions are devoted to worthy causes and lose money regularly. Their very existence is perceived as dependent on charity rather than vigourous self-reliance. Earning income is seen by some as incompatible with a charitable posture. What potention conflicts may arise when nonprofits embark on revenue generation and what can be done to avoid pitfalls?