PROJECT Assignment
Create an ad campaign for 16 Handles Frozen Yogurt.
Remember: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). However, for this project, you will just be creating PRINT ADS (see below).
The following are the Project Requirements:
• Research
Using Facebook, Twitter, online library resources and any other secondary resources please identify the following:
o Target Audience: In a few sentences identify and describe your target market fbr your 16 Handles campaign, including demographics and psychographics. (You can use the current target market for 16 Handles, or you can change it for your campaign.)
o Positioning: What position does the brand have in the market? Identify 3-5 benefits the target customer will receive by purchasing this product.
o You also need to research and include in your paper: facts/background/trivia or anything else interesting your find out about the company, it's origins, philanthropy efforts, etc.
• Creative Requirements
Create 3 Print Ads. EACH Print Ad should have: A Unique Headline and Unique Body Copy (include as little or as much body copy as you need to make successful ads). The Tag Line for all three ads will be the same. It will he the campaign theme, so it will be shared by all three ads.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.