What phases does a product go through during its life cycle


Discussion questions:

1. How have the ideas of constant improvement processes such as TQM, Six Sigma, and other improvement processes affected the overall strategy of organizations?

2. What phases does a product go through during its life cycle? Is it possible for an organization to avoid the eventual decline phase of a product or service? Why? If so or not, how would your strategic planning process be affected?

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Marketing Management: What phases does a product go through during its life cycle
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