1. If you were designing a marketing strategy for PBR now, which of these do you think would work best and WHY? Please include an example of how you would do this.
Why do you think this would help turn around the sales decline discussed in the PBR 2016 Update article?
2. What performance evaluation methods would you use to motivate creativity in a research and development staff? What other policies would you also use to reinforce those incentives?
3. In separate diagrams, demonstrate 2 possible methods that the union can use to enhance the set of available options by altering the constraint; provide policy suggestions on how to put the methods into practice.