1. What percentage of customers trust ads that appear on smartphones as credible sources of buying information?
17 percent
56 percent
41 percent
36 percent
29 percent
2. DIRECT competitive advertising:
is only seen in newspapers.
only uses direct mail.
aims for immediate buying action.
tries to develop primary demand.
stresses specific product advantages-so the target customers will buy the advertised brand when they are ready to buy.
3. Which of the following is not an example of price?
apartment rent
interest on a loan
college tuition
All of these are examples of price.
doctor's fee
4. Gross margin is expressed as
net sales minus cost of goods sold.
gross sales minus accounts receivable.
net sales minus contribution margin.
net margin minus sales and operating expenses.
net sales minus administrative expenses.
5. Marginal analysis
usually suggests the same price as break-even analysis.
reveals the range of prices that should be profitable.
None of these alternatives is correct.
can be used to set prices, but it does not give you any idea what quantity might be sold at that price.
does not need an estimate of the demand curve.