Top executive officers of Leach Co., a merchandising firm, are preparing the next year's budget. The controller has provided everyone with the current year's projected income statement.
- Current year
- Sales revenue $2,600,000
- Cost of goods sold 1,690,000
- Gross profit 910,000
- Selling & admin. expenses 325,000
- Net income 585,000
Required
a. What percentage increase in sales would enable the company to reach its goal? Support your answer with a pro forma income statement.
b. The market many become stagnant next year, and the company does not expect an increase in sales revenue. The production manager believes that an improved production procedure can cut cost of goods sold by 2%. What else can the company do to reach its goal? Prepare a pro forma income statement illustrating your proposal.
c. The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling administrative expenses to $405,000. With the increased advertising, the company expects sales revenue to increase by 15%. Assume the cost of goods sold remains a constant proportion of sales. Can the company reach its goal?