For UNITED CONTINENTAL HOLDINGS INC answer two questions below.
1. What parts of the value chain has the focal organization outsourced? Do you consider the functions outsourced by the focal organization are consistent with your value chain analysis and the analysis of resources, capabilities and core competencies?
2. Explore the possibilities of outsourcing other value chain functions. Explain. Also, identify the value chain function/s that you would choose to internalize (bring back into the organizational operations) from the current set of outsourced functions. Explain.