What outcomes is a company looking for when marketing itself


Discussion Post: The Uses of Marketing for Individuals & Companies

Select a current or former place of employment, or a company you are familiar with. Share an example of how this company markets itself. Do you think its efforts are successful? Explain why or why not.

Compare how you market yourself to how companies market themselves, considering both similarities and differences. What outcomes is an individual looking for when marketing themselves? What outcomes is a company looking for when marketing itself?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What outcomes is a company looking for when marketing itself
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