Homework: Case Analysis- USA Today
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each homework.
To prepare for this level of analysis, first read "How to Analyze a Case" in the lesson folder.
Case
USA Today: Innovation in an Evolving Industry (located in textbook appendix)
Write an analysis paper on the USA Today case study. Within your paper be sure to answer the following questions:
1) What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com
2) How has a continuous strategy of marketing innovation proved successful for USA Today as it looks toward its future? Explain.
3) Based on USA Today's experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.