Paper Assignment: Marketing Plan
TOPIC: Advertising the College of your Choice to Incoming Undergraduates
A. Pick a college...any college. One you attended (or Towson) or one you always wanted to go to.
B. Using the text, plus at least two other sources create an advertising plan covering the following elements: targeting, communication, account planning, IMC (as explained in class and supported by the book) and creating ads.
C. In addition
1. What "one word" describes your college?
2. Why did you choose this word and what support do you have?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.