Homework
Part I
Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. Create a list of products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business.
Discuss how these strategies would differ if you added a physical retail location.
Part II
Using the company/organization that you have chosen for your marketing plan (final project), answer the following questions:
1) Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).
2) Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
3) What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives" in Chapter 15)?
4) How could a cloud based CRM tool help this company/organization?
Part III
Choose a product/service (not the same one you are using for the final project (marketing plan). Answer the following questions:
1) Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
2) Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
3) What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.