Discussion Post
Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2022) text.
• What one generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer-reviewed source and from our week's coursework (text).
• Additionally, choose a rival company and describe what generic strategy they are using.
• What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.