Problem:
Caliber Cycles, Inc. has been successfully marketing and producing mountain bikes for many years. In response to market trends and customer feedback, Caliber is considering the development of a new mountain bike with extra-fat tires that are better in snow, sand, and mud. Consider the new-product development process and answer the following questions. In what step of the new-product development process would Caliber evaluate the safety of their new fat-tire mountain bike? A. development B. idea generation C. commercialization D. screening E. idea evaluation Feedback: Feedback: Real acceptance of the marketing concept prompts managers to evaluate the safety of their product during the screening stage of the new-product development process.