Case Study Assignment
Description
Case Study 2-2: Zipcar
Instructions
You have to read three case studies and answer the corresponding case study questions. This is for the Zipcar case study in Chapter 2.
QUESTION 1
Apply the resource-based view to Zipcar's business model to show how information resources may be used to gain and sustain competitive advantage.
QUESTION 2
Disc us s the synergy between the business strategy of Zipcar and information technology.
QUESTION 3
What network effects are part of Zipcar's strategy? How do they add value?
QUESTION 4
As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Text Book: Managing and Using Information Systems- A STRATEGIC APPROACH by Keri E. Pearlson, Carol S. Saunders and Dennis F. Galletta, Sixth Edition.