Marketing Discussion
What Influences your health services purchases?
• Whether or not "we pay" or our insurance company pays, or another third person pays for our health care, we are still in charge of making the decision as to when, where, how and why to seek out health services.
• Think of the last time you accessed a health service. First identify what need you had to lead you to seek a health service. Then, referring to the Overview, Influences on Consumer Behavior, identify which variables affected your decision.
• This is about describing the process, not about your illness (So keep personal details private). Focus on the process and the decision making.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.