Discussion Post: Strategic Marketing
• Some researchers think you can successfully brand (differentiate) a commodity product and others feel that commodity products are doomed to compete on price. Some examples of commodity products would be steel, wood, plastic, wheat, fruit, etc. What do you think?
• Watch the YouTube video "RSA ANIMATE: Drive: The surprising truth about what motivates us". Share what you've learned and what motivating factors are most likely to impact your decision making process.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.