Harvard Case - Chabros International Group: A World of Wood.
a) What motivated Chami to expand Chabros’s operations internationally? What strategy did he follow: international, multinational, global, or transnational?
b) What strategies/options were available to Chabros to overcome the financial crisis? Which stategy/option would you recommend? Why?
c) If you decide to follow a market development growth strategy, into which new country would you expand? Rank the candidate countries. Explain how you derived your ranking?
d) If you decide to follow a market penetration growth strategy, which country where Chabros is already present would you further penetrate?
e) Would Morocco be a good country to expand into? (Bonus)