What mode of entry should zipcar use to enter this country, Operation Management

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What mode of entry should zipcar use to enter this country

What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a green field strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.

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Operation Management: What mode of entry should zipcar use to enter this country

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Operation Management: What mode of entry should zipcar use to enter this country

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