Discussion:
Using a company that you would like to create (or one you already have), or a company or organization that you work for now, discuss how you can use Mobile Computing in all aspects of your business model. Briefly describe the company, but go in depth with how you can use it for marketing and advertising, internal considerations, working with suppliers/manufacturers/shippers, etc., and how its use can separate your business from your competitors.
Read the chapter closely for ideas. What mobile computing devices do you use now? Does your business require you to change formats? Be creative in your thinking of how m-commerce can be the difference maker in your customer's buying decisions.