What mixture of segmentation schemes is called
Question: In identifying market segments, thermos combines geography, demographics, and lifestyles measures. This mixture of segmentation schemes is called
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IKEA is a very interesting retail store. Prices are aimed at working and middle class households, and products are innovated/engineered such that buyer
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she purchases more of their music and merchandise. What postpurchase outcome does this demonstrate?
In identifying market segments, thermos combines geography, demographics, and lifestyles measures. This mixture of segmentation schemes is called
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Denzel seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand. Denzel's purchase is governed
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