Assignment
A key outcome of this course is that students can analyze strategic issues regarding foreign market entry.
Assume your audience is a group of company investors. YOU will research a foreign market entry failure (from the last 10 years). Assume that company is now considering re-entering the same market (in 2022). You should note their topic selection here:
1) OFO COMPANY
2) HOME COUNTRY: CHINA
3) Foreign Market: Singapore
You will conduct the following analysis and present the findings to the class. Report on the following:
1) The firm's propensity to internationalize (prior to the market entry both at the time of initial entry and present-day)
2) The opportunities the firm foresaw in the foreign market (prior to initial entry, and today)
3) Apply Porter's Diamond Model (Module 8) to analyze the domestic country's competitive advantage in the industry.
4) Summarize the lessons learned from the entry failure
5) Provide recommendations should the company approach market entry today
Format of PPT
1) An introduction of the speakers and the structure of the presentation
2) Background (Firm's propensity to internationalize prior to market entry. Is it in the same position today?)
3) Anticipated advantages (Opportunities the firm foresaw in the foreign market. Are there more opportunities today? Fewer? How do you know?)
4) Apply the Diamond Model to analyze the landscape for competitive advantage. (Has it changed with time? If so, how?)
5) Lessons Learned (What mistakes were made in the first attempt at market entry?)
6) Recommendations (How could this entry have been successful?)
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.