Problem:
Simon Sinek uses Apple as an example of a successful organization that thinks differently on how it positions/sells its products. In the past year, Apple's market value has plummeted from a high of $700+/share to less than $450 in April, 2013. That's a loss of 38%!
Required:
From a managerial perspective, what happened and why? Also, why is it so important for Apple to increase its market value? What might happen if Apple cannot recoup its losses? Thoughts on Director and Executive compensation at Apple?
Provide thorough explanation of the given question.