What might gucci executives do to avoid making mistakes like


Problem

In 2019, the designer brand Gucci sold an $890 sweater that resembled the Jim Crow imagery you learned about in the Jim Crow Museum video. The images below are the following: On the left is a jar from the Jim Crow Museum, and on the right is a Gucci advertisement for the sweater.

i. Pretend you worked for Gucci as a designer or public relations manager. Based on the information presented in this module, how would you explain to Gucci executives why this sweater is problematic?

ii. What might Gucci executives do to avoid making mistakes like this in the future?

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